Competitive and Price to Win Analyst

Location: Broad Oak, we offer a range of hybrid and flexible working arrangements – please speak to your recruiter about the options for this role

Salary: Circa £50,000 dependant on skills and experience

What you’ll be doing: 

This is a pivotal role in supporting the business winning strategy for the organisation, providing capture leadership with critical analysis on pricing to shape win strategy and deals. The role works closely with business development, capture management, and engineering/solution teams during the early business winning lifecycle to develop a Price-to-Win (PTW) competitive position for key campaigns and opportunities.

  • Assesses market trends, competitors’ approaches to pricing, key price components, notional solutions and derive competitor likely prices for key opportunities to identify our solution target price
  • Perform competitor Price to Win analysis on similar products and services, with a focus on competitive product pricing structures, models, strategies, and approaches
  • Executes analysis techniques including bottom-up price projections, top-down analysis, and parametric estimating
  • Provides detailed analytical skills and modelling, including what-if analysis, and identifying the “so what” and proposing ideas/actions/solutions
  • Ability to define a Market & Competitive Analysis (MCA) and Price to Win strategy and lead others to execute
  • Understands the role of Price to Win versus Position to Win, incorporating other decision making influences and scoring criteria, and can adjust the strategy as necessary
  • Analyses information, interprets and disseminates the resultant intelligence around the local or wider Business as appropriate
  • Design and implement a Price to Win capability for the business/sector. This role provides the opportunity to define the processes, toolsets and ways of working for this capability

Your skills and experiences:

  • Detailed Market & Competitive Analysis & or Price to Win skills/knowledge – has both broad understanding and practitioner skills
  • Experience of creating financial models with strong analytical skills and attention to detail
  • Experience of working in a business winning / bidding environment
  • Experience of operating within a customer environment
  • Qualified to Degree standard or equivalent
  • Excellent communication and interpersonal skills. Can confidently brief Executive Leadership Teams in a professional and articulate manner
  • Ability to work in a fast-paced environment, with multiple deadlines and competing priorities, and respond to urgent requirements


You’ll receive benefits including a competitive pension scheme, enhanced annual leave allowance and a Company contributed Share Incentive Plan. You’ll also have access to additional benefits such as flexible working, an employee assistance programme, Cycle2work and employee discounts – you may also be eligible for an annual incentive.

The Maritime and Land BD Operations team: 

In this role, you will enjoy a high level of ownership as you lead and drive the design and implementation of our Price to Win capability and methodology, as well acting continuing to evolve and enhance your hands-on skills as a practitioner for large and/or strategic campaigns.

Your new position will be within the Maritime and Land BD Operations team which sits within Maritime Services, but your influence will impact the whole sector with business winning services. No two days will be the same as you tackle complex challenges with the support of an award-winning team. You will collaborate closely with a Competitive Intelligence Associate within your team who is responsible for the wider competitive intelligence aspects outside Price to Win. 

In your new team, we’re all doing vital work that impacts the world. But we want to make sure you can balance life at work and life at home, which is why this role can be largely remote if that is what you prefer, with only one visit to site required every fortnight (dependent on work priorities). 

Why BAE Systems? 

This is a place where you’ll be able to make a real difference. You’ll be part of an inclusive culture that values diversity, rewards integrity, and merit, and where you’ll be empowered to fulfil your potential. We welcome candidates from all backgrounds and particularly from sections of the community who are currently underrepresented within our industry, including women, ethnic minorities, people with disabilities and LGBTQ+ individuals.

We also want to make sure that our recruitment processes are as inclusive as possible. If you have a disability or health condition (for example dyslexia, autism, an anxiety disorder etc.) that may affect your performance in certain assessment types, please speak to your recruiter about potential reasonable adjustments.

Please be aware that many roles working for BAE Systems will be subject to both security and export control restrictions. These restrictions mean that factors including your nationality, any previous nationalities you have held, and your place of birth may limit those roles you can perform for the organisation. 

Closing Date: 26th April 2024

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

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